Spotlight | Driving Momentum Around CX in 2015
Though customer experience will never go out of style, customer strategy often falls behind the times.
The latest trends in #cx can look appealing and tempt many. But at the end of the day the pundit promoting some new trend or technology are like the blind men feeling one part of the elephant and trying to name what they are touching. We see or perceive one element to the detriment of the others. We need to have a 360 degree view of the customer and their expectations.
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