Sales is Good Service whether you offer a Product or Service, or be a Private or Public Organization

Sales is Good Service whether you offer a Product or Service, or be a Private or Public Organization
By: Colin Taylor & Deepak Selvaratnam

All organizations exist because they have a product or service that their customers need, like, use and/or enjoy. Our companies are no different. Our customers like and enjoy our products, services and capabilities.

“Everyone makes their living selling something” Robert Louis Stevenson

All of us sell every day, since we were young we sold our parents on what we needed for our birthday or to attend school, we have sold our significant other the importance of the latest action movie while downplaying the latest romantic comedy. We have sold our bosses at various points in our careers that ‘we really are’ too sick to come into work. We sell constantly. We sell our capabilities to a prospective employer and our charm and good looks to object of our hearts attention.

The word sell actually originated from the Scandinavian root ‘selzig’ which literally means serve.
If we sell a new service that allows our customer faster internet access at a reasonable cost…would the customer say we helped them?

Having said this many people often draw a line between Sales and Service. “Service is helping people and Sales is trying to sell them something”. This is true as far as it goes…Service is helping people, but Sales can also be helping people as well.

When a traumatized mother of an infant contacts a nursing help line, the support agent assists the mother with the infants gastric condition as well signs her on to the program for first time mothers. The mother benefits immensely through interacting with other first time mothers and nursing advise offered by this organization was this not selzig?

We have established our call centers to make it easier for our customers to use our services. If customers are experiencing service or technical problems they may be unable to employ our services or they may be frustrated in trying to do so. By offering assistance through the call center to the customer service or technical issues we are really enabling easier use of our products and services.

“Our sales efforts will fall short, if we ever forget that the act of ‘selling’ useful products and services that meet a customer need, when done well, is the ultimate customer service,”
If we can remember this and truly deliver on this we will generate sales revenues and or goodwill by services delivered and also deliver service that will satisfy and please our customers.