Replace Customer Service Departments with Customer Experience Teams

Replace Customer Service Departments with Customer Experience Teams. Customer Service will always be playing catch up in an ever-expanding digital footprint

Source: www.senseimarketing.com

We can quibble about whether we call our front line staff Customer Service or Customer Experience. The real challenge is evolving the communications paradigm to operate seamlessly across all channels with access to the information and systems to help the customer achieve their goals of the interaction. #custserv #custexp #cctr