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Insights For Omni-Channel Marketers — A Q&A With IBM Commerce GM

IBM has upped its game to support omni-channel marketers with a series of acquisitions over the past few years, including Sterling Commerce, Unica, Coremetrics, TeaLeaf and Silverpop. The company recently named Deepak Advani as general manager of the Commerce division to oversee the products and services designed to help corporations […]

Source: www.forbes.com

Real time predictive models are omnichannel will be key elements in the evolution of Customer Experience. How prepared are you? #cx  #cem #custserv #custexp #cctr #callcenter

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