Customer Satisfaction isn’t Customer Loyalty: Why the Difference Matters

As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These t…


While there can be a correlation between Customer Satisfaction and Customer Loyalty, that isn’t always the case. #CSAT is a ‘snapshot in time’ of how the customer felt at that moment about the product/services provided and received. #loyalty is the proven (and documented) pertinacity of a customer to purchase your products/service- #custserv #custexp #cctr

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