Customer Experience: The New Currency Of Power – Forbes

There’s not a CMO or CEO on the planet who strives to deliver bad customer experience. Of course, customers do have bad experiences. And, some firms deliver these negative outcomes with persistent regularity.


When is mediocre good enough? The C Suite needs to stop accepting poor #customerexperience and #custserv and demand better, before their customers do. #custserv #cx #cctr

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