Customer Experience is the New Marketing: Servicing Customers and Building Brand

Webinar on November 15th, Hosted by Keynomics
Insiders Discuss Empowering Agents To Build Brand and Sell Product

Customer Experience is the New Marketing: Servicing Customers and Building Brand
• How Contact Centers Should Work with Marketing…and Vice Versa
• New Techniques: Customer Mirrors
• 6 Tools for Branded Customer Experience
• Securing Budget When Needed
• Insights from 3 F500 Examples
Thursday, November 15th: 2PM ET, 11AM PT
A powerful element of the customer experience is the marketing message and selling. True contact center branding is longer lasting and less expensive than traditional marketing. Leading companies leverage this trend to literally build their business, but can established companies do the same? CSR’s just focus on metrics, handle time and contacts processed. Marketing lives in their own world and simply emails positioning updates.
Well-known industry expert Colin Taylor shares insights and tools to empower CSR’s into brand builders. Agents are the touch points for customer interaction, and new techniques like customer mirrors uncover discrepancies. Learn how contact center and marketing execs actually align their efforts (and budgets), then secure the productivity tools that CSR’s need to elevate their customer experience. Joey Fulcher from Keynomics shares the learning a Fortune 500 insurance company uncovered as it traveled this road.
Who Should Attend This Webinar? Executives and Management from:
• Customer Service and Customer Experience
• Contact and Call Centers
• Back Office and Transaction Processing
• COOs, Finance, and Operations
• Training and Development

After registering you will receive a confirmation email with information about joining the webinar
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Joining the Discussion…

Colin Taylor
CT headshot 15-1

Founder and CEO
The Taylor Reach Group
• Leading Contact Center Expert
• Past Chair, Contact Center Council
• 30 Awards for Excellence
• Industry Speaker, Noted Author
• Clients including Mercedes & TD Waterhouse

Joey Fulcher

Director, Product and Account Services, Keynomics

• Veteran with Real Field Experience at 30 Company Contact Centers
• Firsthand Knowledge of Software Solutions and User Interfaces

D. Andrew Neff

andrew Neff>

Vice President, Keynomics

• Focused on Contact Center and Back Office Productivity and Best Practices

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