Chili’s Spends Millions To Make Food Look Good On Social Media, For A Millennial Customer Experience

Do your buns look good on Instagram? Chili’s Restaurants are making sure that theirs do: The sort-of-Tex-Mex casual dining chain owned by Brinker’s International, just launched a multi-million dollar food appearance overhaul. Although this move sounds superficial, I think it demonstrates that Chili’s’ understands the customer experience in our social media- and millennial-driven era. Let me explain.  Chili’s recently committed […]


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