Demo

Lead Generation

Exceeding Sales Targets

The Challenge:

Our client, a leading point of cash terminal organization, was struggling in producing a steady stream of well qualified leads. They needed to speak with decision makers who have a need and appropriate budget for the products/services offered by our client.

The Process:

We developed qualification criteria, established a scheduling process to establish sales appointments and developed call scripting, presentation and objection handling.

The Solution:

We built a program to qualify, develop, and nurture leads. We partnered with the field sales force and matched 1 inside business development representative with 2 field representatives. This allowed us to scale lead development to support the field sales force nationally.

The Results:

The lead generation program not only exceeded the established multi-million-dollar sales targets, but it was also recognized through the Silver award in an industry sanctioned national marketing awards competition for lead generation.

 

To discover how you can gain the Taylor Reach advantage, please complete the form below and we will respond to you within 24 business hours.

Interested in:

Contact Me By:

captcha