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Posted on August 19, 2015 in Scoop.it

Beacon and behavioral data can revolutionize how chains do business from the big picture to the day-to-day.

Posted on August 19, 2015 in Scoop.it

Personalization has become one of those buzzwords you can’t escape. Yet, while brands often regard this term as an integral ‘tactic’ that’s now instrumental in elevating the customer experience, they frequently lose sight of its core meaning. Many marketers become fixated on the process, not the person, therefore missing the opportunity to genuinely engage and interact with their target audience.

Posted on August 17, 2015 in Scoop.it

In today’s environment, leveraging all available technology systems is critical to improving the consumer experience. Inbound interactive voice response (IVR) systems offer a payment channel to better meet consumer needs and expectations.

Posted on August 17, 2015 in Scoop.it

62 percent of retailers are boosting this year’s budgets in response.

Posted on August 16, 2015 in Scoop.it

Comcast cable division president Neil Smit emailed to thousands of employees his 10-point plan.
Never Being Satisfied With Good Enough: Comcast has “to look at everything through a customer lens and make changes both big and small.”

Posted on August 16, 2015 in Scoop.it

Brighton PPI scum have equipment seized

Posted on August 16, 2015 in Scoop.it

An interesting development is afoot and it is forcing everyone to rethink simplicity when it comes to design and communication.

Posted on August 15, 2015 in Scoop.it

Tags: #gamification• Customer Experience• customer journey• marketing• millennials• shopping

scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.

Posted on August 15, 2015 in Scoop.it

77 percent of those customers were likely to recommend the brand.

Posted on August 15, 2015 in Scoop.it

Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/he…