10 Relatively Serious Predictions for 2011

John Cockerill
1. There will be a future however bleak or rosy, it will still be. Take off the rose colored glasses and stop forecasting historical plus 5%. That is what a demand forecast is for. Get one now.
2. Politicians will still get elected; and we all will complain regardless of who is elected and their policies. Now is a great time to examine your own policies, are they complete, are they up to date are they relevant to the way your center operates today?
3. Calls will still likely be the large percentage of contact traffic types in your centers. People like to talk with people. It is organizations that generally push for self-service and non voice channel (chat and email) and all of these can add value to you center. But don’t forget to pay attention to voice it is likely to be you largest channel for the near future.
4. Mondays will continue to be the busiest day of the week for most centers, so don’t schedule the same number of staff on Monday as on Friday or even on Tuesday for that matter.
5. Finding and keeping good staff will remain the secret to contact center success. Oops, didn’t mean to let that one out.
6. Friday and Monday will account for 40% of all absences and illness on in centers working standard business hours and days. For most centers this does far more damage to your service levels on Mondays, so try asking your staff to be ill and absent on Friday…or at least to start their weekend one day earlier, so they are recovered by Monday.
7. Agent training in contact center will for the next year in many centers to remain thought of as a ‘nice to do’ not a ‘must do’. Here’s a thought…what if we hire good people and ensure that they have the training and knowledge to assist our customer over the phone. Would that improve our CSAT and perhaps our ESAT as well?
8. Fault calls will remain the largest segment of calls for most centers. Who’s fault? It’s your fault…well maybe not you personally, but your organization. What are you doing in your center to reduce fault calls?
9. Marketing may talk to the center regularly and let them know what campaigns, and programs will be run and associated volume expected and likely to impact the center. I don’t believe that is all that likely; but it could happen. I have faith that it should have one of these years. Let me know when it does.
10. Predictions for the future like demand forecasts are prone to have a margin of error (50%) regardless of the authority and foresight. Pick a point and go for the future with belief that you can and will figure it out and it will be rosy. If you can conceive it, believe it, you can achieve it.

2 thoughts on “10 Relatively Serious Predictions for 2011

  1. John Cockerill says:

    Yes, that’s the approach to take with most fault calls. It is always interested to see centers whose billing department drop 500k bills in a single week, wonder why their service goes to crap. Then goes back to normal a week or so later. Thanks for the comment.

  2. K O'Connor says:

    Good predictions!
    In terms of # 8, if you receive a lot of calls on e.g. incorrect billing, it might be a good idea to raise the issue up the chain and have the root cause investigated and fixed.

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