I think this is a great idea and approach that we should all get behind.

Introducing
The Top 50 Call Centres for Customer Service
The Top 50 Call Centres For Customer Service is a groundbreaking initiative, poised to become the single biggest PR exercise in the history of the call centre and customer service industries, helping to redress the negative perception of call centres in a media-friendly way.
Modelled on The Sunday Times — 100 Best Companies to Work For programme, the results of The Top 50 will be published in its very own magazine supplement in The Sunday Times. These results will be judged by customers, making them incredibly powerful for reporting.
This exciting new initiative combines a robust benchmarking tool, rankings, a detailed research report to be published in the mainstream press, and a gala dinner and awards night.
“The Top 50 Call Centres for Customer Service is the chance to highlight customer service best practice on a national level and will set the annual industry standard for organisations that are serious about the quality of service they deliver.”Steve Hurst, Editor of Customer Strategy
“The Top 50 Call Centres for Customer Service provides a wonderful platform for call centres to shout about their achievements based on actual customer experiences, making it an incredibly compelling positive story for reporting in the mainstream press.”Claudia Hathway, Editor of CCF and CCF Online