Colin Taylor
John Cockerill
The Taylor Reach Group, Inc on LinkedIn

Check Out the New Issue of Customer Reach

Is Your Website a Call Center Tool? Millennial Myths & The Call Center, News, Views and “How to’s”

In This Issue Is Your Website is a Call Center Tool? Millennial Myths & the Call Center By Colin Taylor Coming Events Call Center Wishes Can Come True…No Genie Required Trends for 2012 from Snapshotz & [...]

You Don’t Know What you Don’t Know

By: Colin Taylor If I asked you today is the top things you could do to improve the operation of your call center, you would probably have a pretty good idea. That is because you are responsible for the center operation and you live and breathe it each and every day. Now if I asked [...]

Alignment, Engagement & Supporting the Brand- Snapshotz Research

One of the great benefits of the Snapshotz call center audit tool is the insight that can be gained into the operation of not only your center, but also to the broader community that has deployed Snapshotz. To date more than 600 call center globally have utilized Snapshotz to audit their call and contact centers [...]

The Evolution the Call Center Audit – Benefits, How & Why…not as dull as it sounds

Just recorded this presentation and insights around call center audit value, purpose and opportunities.

On the journey to meet your customer experience and organizational goals it is essential that you can judge where you are at as well as where you are going. A contact center audit provides that assessment, guides your journey,… You [...]

Closing the Revolving Door – Part1

Closing the Revolving Door – Part1 By: Colin Taylor

Staff and Agent retention was a ‘hot’ button topic in the call center industry 20 years ago and still is one now. So how is it that the same issue that ‘dogged’ call centers two decades ago is still a ‘front burner’ issue today? I think [...]

Self Service of Cents and Sensibility Part 2

Self Service of Cents and Sensibility Part 2 By: Colin Taylor

In part 1 of this three part series we looked at the history of service service, the challenges organizations and customer face when trying to interact via self service, the most popular and preferred self service channels, costs and effectiveness and declining success rates. [...]

Sales is Good Service whether you offer a Product or Service, or be a Private or Public Organization

Sales is Good Service whether you offer a Product or Service, or be a Private or Public Organization By: Colin Taylor & Deepak Selvaratnam

All organizations exist because they have a product or service that their customers need, like, use and/or enjoy. Our companies are no different. Our customers like and enjoy our products, services [...]

Self Service – Of Cents & Sensibility Part 1

Self Service – Of Cents & Sensibility Part 1 By: Colin Taylor A 1% improvement in customer satisfaction in utilities is worth 4.6% in market value growth so says Claes Fornell of the University of Michigan, producers of the American Customer Satisfaction Index. So if good service pays such high dividends: why is there so [...]

#fiveideas The Results are In- Read the Post and Vote on this Weeks Topics

By: Colin Taylor Last week I asked for your help – I wanted to find out the topics that resonate with you the call or contact center operator. I promised that once you voted for your favorite I would write the article post. Well you did your part and I did mine, you can read [...]

Why the Quality Listening program Should Not be a Performance Review

Why the Quality Listening program Should Not be a Performance Review By: Colin Taylor

Let’s look at the numbers. In a customer service call center where the quality assurance program requires the evaluation of 4 calls per month. The average agent will handle approximately 1,600 calls in the month. This means that the 4 calls [...]