Colin Taylor
John Cockerill
The Taylor Reach Group, Inc on LinkedIn

Check Out the New Issue of Customer Reach

Is Your Website a Call Center Tool? Millennial Myths & The Call Center, News, Views and “How to’s”

In This Issue Is Your Website is a Call Center Tool? Millennial Myths & the Call Center By Colin Taylor Coming Events Call Center Wishes Can Come True…No Genie Required Trends for 2012 from Snapshotz & [...]

Self Service of Cents and Sensibility Part 2

Self Service of Cents and Sensibility Part 2 By: Colin Taylor

In part 1 of this three part series we looked at the history of service service, the challenges organizations and customer face when trying to interact via self service, the most popular and preferred self service channels, costs and effectiveness and declining success rates. [...]

Self Service – Of Cents & Sensibility Part 1

Self Service – Of Cents & Sensibility Part 1 By: Colin Taylor A 1% improvement in customer satisfaction in utilities is worth 4.6% in market value growth so says Claes Fornell of the University of Michigan, producers of the American Customer Satisfaction Index. So if good service pays such high dividends: why is there so [...]

Self Service Trivia

In 1917, the US Patent Office awarded Clarence Saunders a patent for a “self-serving store.” Saunders invited his customers to collect the goods they wanted to buy from the store and present them to a cashier, rather than having the store employee consult a list presented by the customer, and collect the goods. Saunders licensed [...]