Colin Taylor
John Cockerill
The Taylor Reach Group, Inc on LinkedIn

US Call Center Industry sees Negative Growth

The month of April saw the US call center industry actually contract by approx 675 jobs after months of positive growth. The net reduction was cited in the April 2012 Call Center Openings & Expansions Report, published by the Site Selection Group. Based on major announcements of openings expansions and closings the report saw [...]

Check Out the New Issue of Customer Reach

Is Your Website a Call Center Tool? Millennial Myths & The Call Center, News, Views and “How to’s”

In This Issue Is Your Website is a Call Center Tool? Millennial Myths & the Call Center By Colin Taylor Coming Events Call Center Wishes Can Come True…No Genie Required Trends for 2012 from Snapshotz & Customer [...]

The True Costs of Turnover

The following statistics are food for thought when we consider the real costs of turnover in our organization.

Halogen Software shared the following information “The cost of losing good talent is particularly acute and one of the most direct calculations that demonstrates the impact of poor talent management. • HCI research shows that at a [...]

Is Your Website is a Call Center Tool?

By: Colin Taylor

Recent research by Forrester has shown that 72% of customers prefer to visit your web site and serve themselves when they have a customer service issue. This is a large percentage and is disconnected from the perceptions of most organizations related to the activity in their contact center. This figure clearly points [...]

Self Service – Of Cents & Sensibility Part 1

Self Service – Of Cents & Sensibility Part 1 By: Colin Taylor A 1% improvement in customer satisfaction in utilities is worth 4.6% in market value growth so says Claes Fornell of the University of Michigan, producers of the American Customer Satisfaction Index. So if good service pays such high dividends: why is there so [...]

Self Service Trivia

In 1917, the US Patent Office awarded Clarence Saunders a patent for a “self-serving store.” Saunders invited his customers to collect the goods they wanted to buy from the store and present them to a cashier, rather than having the store employee consult a list presented by the customer, and collect the goods. Saunders licensed [...]

How Easy is Your Call Center to Deal With?

“Simplify, simplify”, said David Thoreau and that is good advice for today’s call center and contact center operator. In our call center consulting practice we have seen many organizations that added too much complexity into the process that created barriers and obstacles for customers to overcome. [...]

The US Contact Center Decision-Makers’ Guide, 2011 Now Available

“The US Contact Center Decision-Makers’ Guide, 2011″, the major annual report studying the performance, operations, technology and HR aspects of US contact center operations, is now available for download, free of charge. A detailed structured questionnaire was asked to hundreds of contact center managers and directors, and the result is the 4th edition of the [...]

What is the role of contact centers in customer satisfaction?

We recently were asked this question by Call Center Life, a magazine serving the Turkish call center industry and wanted to share this content here

Question – What is the role of contact centers in customer satisfaction? Colin Taylor – Contact and call centers are the primary conduit through which companies and increasingly everyone else [...]

Customer Reach Summer Update

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Summer Update

This has been a wonderful summer so far and we hope that all of you are enjoying wonderful weather. While we don’t publish Customer Reach during the months of July and August, there is so much going on that we wanted to keep you up to date, hence [...]